OPEN DISCUSSION
The term “dashboard” is as overused today as it is misunderstood. What exactly are dashboards? Are they just screens with fancy charts and graphics on them, or do they serve a greater purpose? The easiest way to understand what role dashboards play in the industry is to examine some of the questions that professionals are asking.
Problems
- How do we proactively prevent customer attrition?
- What are the top and most current reasons that customers are leaving, and how might we respond to these dynamics?
- Can we proactively spot trends and possible issues in our billing system that could have an impact on churn?